06 / Service
Google Ads Management
Ad spend without strategy just burns budget. We audit, structure, and manage Google Ads campaigns built around commercial intent so every click has a real chance of converting.
What you get
Everything needed to launch and keep performing.
Full PPC account audit: historical search terms, Quality Scores, negative keyword health, wasted spend identification (or competitor & landing page CRO audit for fresh accounts)
Keyword and audience targeting research
Landing pages built to match ad intent
Budget protection & negatives: structured negative keyword bank to prevent unqualified clicks and wasted spend
Transparent, plain-language performance reports
What we build it with
The stack for this service.
How the work runs
Stage by stage, no guessing where you are.
Account audit
Full review of historical search terms, Quality Scores, negative keyword health, and wasted spend, or a competitor/landing-page CRO audit if the account is new.
Campaign structure
A dedicated high-intent search campaign built with up to 2 tightly themed Ad Groups around commercial-intent keywords.
Negative keyword protection
A structured negative keyword bank set up to block unqualified clicks before they cost you.
Ad copy & assets
Two persuasive Responsive Search Ads written, plus extensions: sitelinks, callouts, structured snippets for stronger SERP presence.
Tracking & handover
Conversion tracking verified through GTM and GA4, so every result is measurable from day one.