E-commerce
Hearthwood
Custom Shopify Storefront for a Handcrafted Furniture Brand A full custom Shopify build for Hearthwood, replacing a generic, templated storefront with a dark, editorial-style site that reflects the brand's handcrafted, heirloom-quality positioning.
The challenge
Hearthwood's previous store ran on a stock Shopify theme that made a handmade, decades-lasting furniture brand feel like every other generic furniture shop online. Product pages couldn't handle real variant complexity; wood species, finish, and leg style options had no clean way to display together, and the site had no dedicated space to tell the brand's craft story, which is central to why customers pay premium prices for their pieces.
The approach
We designed and built a fully custom Shopify theme from scratch dark, warm tones with amber accents to match the "built for lifetimes" positioning. Product pages were rebuilt around a proper variant system (size, wood species, finish, leg style) with live price updates, plus a "Shop by Room" navigation structure, a dedicated Craft/Process story page, and a materials guide breaking down each wood type used. The whole build was scoped and delivered in 14 days.